BRANDED AUDIO AS UNIQUE AS YOUR CONSUMERS

HOW YOU  SOUND IS JUST AS IMPACTFUL AS HOW YOU LOOK

Sonic Signatures uses sonic branding expertise to engage consumers across multi-platform experiences.  We are a team of composers and marketers with a passion for communicating through sound. 

 

Voice, mobile and streaming have created more ways then ever before for brands to connect with their audience.  We will help your brand build awareness and recall with a consistent audio identity. 

 
 

Historically, sound branding has been restricted to the TV Jingle (e.g. “I Wish I Was an Oscar Meyer Weiner”) or audio logos (e.g. Intel).  Today brands must be consistent and persistent with their identity across all touchpoints.  Ownable sonic branding will deliver brand affinity, memorability, engagement and importantly purchase. 

 

The goal for sonic branding is for all assets, voice, music and UX sounds, to have a common theme that is line with the brand identity. We’ve developed principles for effective sonic branding from our experience creating sonic identities across media platforms for leading brands and technologies. 

SONIC BRANDING

WE SPECIALIZE IN FINDING YOUR BRANDS AUTHENTIC VOICE

STRATEGY

We use an holistic approach to identify where and how consumers experience your brand through sound.

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  •   Creation of sonic guidelines that reinforce brand attributes
     

  •     Methodology to effectively use sound across all user experiences and digital assets
     

  •     Optimization of search in voice and sound applications

DESIGN

We create strong sonic identities with unique recognizable elements that can be deployed across multiple platforms. 

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SERVICE

  • Custom audio and voice casting for Alexa skills and Google actions
     

  • Podcast branding & advertising
     

  • Event audio and music
     

  • VO casting and recording
     

  • Earcons
     

  • Audio AR / VR
     

  • Music playlist curation

 

CASE STUDIES

Pixel Buds - Product Sonification / Brand Music Theme / UX Sounds

Pixel Buds Theme                   Pairing UX sound                        Disconnect UX sound  

Opportunity: The new Pixel Buds are Google’s premium headphone built with high quality drivers and an extended frequency response.  Google wanted custom music to play during the setup process to showcase this premium sound. UX sounds were needed to provide audio response to basic functionality: blue tooth pairing, noise cancelation and volume control.

 

Design: The pixel buds theme embraces Google’s light hearted and quirky brand equity. The instrumentation showcases the premium sound through prominent bass drops and high transient acoustic instrumentation. The UX sounds are straightforward in design matching Google’s simplistic design equity. 

Sean is an impressively multi-talented and creative professional. I've had the pleasure of working with Sean on a number of Google products for music composition and UX sound design, and I've always enjoyed the process and results. Sean engages in the work with great energy, a wide musical/sonic range, lateral thinking, and he is always ready to meet and exceed the demands of the creative brief. I highly recommend Sean for any creative project that needs to the talent of a top-tier composer and sound designer. 

— Connor O'Sullivan, Head of Sound Design, Platform & Ecosystems, Google

© SONIC SIGNATURES 2021