Sonic Branding, Audio Logo, UX Audio, UI Audio

BRANDED AUDIO AS UNIQUE AS YOUR CONSUMERS

Sonic Branding, Audio Logo, UX Audio, UI Audio
Sonic Branding, Audio Logo, UX Audio, UI Audio
Sonic Branding, Audio Logo, UX Audio, UI Audio
Sonic Branding, Audio Logo, UX Audio, UI Audio

CONTACT US

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SOUND IS THE EMOTIONAL CONNECTION WITH YOUR AUDIENCE

 

Visual media has peaked. As the world becomes more digital, it is becoming more handsfree and automated.  Screens are being replaced with voice experiences. Your brand voice and sounds create an intimate relationship with people, guiding them through interactions and informing them about the qualities of your brand. 

We translate brand personality into sonic identity that relates to people.  We humanize experiences with branded audio that makes a lasting emotional impression. 

Sonic Branding, Audio Logo, UX Audio, UI Audio

SONIC BRANDING FOR TODAY

 
Jon Brennan - Sonic Signatures
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Jon Brennan

Founder / Music Composer

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WHO WE ARE

Sonic Signatures was founded with expertise across all audio touchpoints; voice, music, and sound. 

SEan Beeson - Sonic Signatures
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Sean Beeson

UX sound design

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Deirdre Cooper - Sonic Signatures
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DB Cooper

Voice Casting / Directing

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Sonic Signatures has proven experience creating sonic identities for both leading brands and small companies. Our UX sounds create deeper enjoyment and efficiency for best in class devices including smart phones, voice assistant speakers, dash cameras and premium headphones.  

WE SPECIALIZE IN FINDING YOUR BRAND'S AUTHENTIC VOICE

Sonic Signatures Studio, Sonic Branding, Audio Logo, UX Audio, UI Audio

SONIC BRANDING

We create a flexible system of branded audio that improves recognition, engagement, and memorability. 

  • Strategy that stands out in market and from competition

  • Guidelines for effective use across all touchpoints

  • Audio logo

  • Branded music

VOICE EXPERIENCE

Whether its in an advertisement, podcast or device, we bring personality to life in a voice that speaks to the desired audience.  

 

  • Voice character profile

  • Voice casting 

  • Voice directing

UX AUDIO

​We strengthen experiences through sounds that boost efficiency, enjoyment, and confidence. 

 

  • Custom UX / UI sounds that become part of brand identity

 

  • Live event music and sounds tailored to the experience 

 
 

CASE STUDIES

Union Home Mortgage — Sonic Branding, Audio Logo

Agency: Dix & Eaton

                 

                 Union Home Mortgage Promises Kept

                 Union Home Mortgage

              

Opportunity: Competition is fierce for mortgage lenders in today’s pandemic housing boom. With fifty years of industry heritage and a national footprint, Union Home Mortgage needed a way to stand out and establish their leadership. 

 

Design: An audio logo offered UHM a single solution to create distinction over their competition and grow awareness with consumers. The modern design of UHM’s audio logo evokes their technological innovation and leadership in the industry. The five note melody and spoken brand name strengthen the brands memorability and affinity. 

Performance: The audio logo was first released in a series of TV and radio advertisements across eight new and all existing U.S. markets. As one of a select few lenders with an audio brand, UHM will be top of mind when buyers are looking to refinance or purchase a home.

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While we have strong brand attributes visually, we also wanted something audible, so when a consumer heard it they'd say, ‘That’s Union Home Mortgage.’ Our effective audio logo balances the forward-thinking, technology driven aspect of our business with the warmth that our Partners provide to their customers. We’re excited to see where this brand asset takes us.

—Cindy Flynn, Chief Marketing and Communications Officer, Union Home Mortgage

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CLEVELAND

CONTACT US

Cleveland, OH

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