BRANDED AUDIO AS UNIQUE AS YOUR CONSUMERS
SOUND IS THE EMOTIONAL CONNECTION WITH YOUR AUDIENCE
Visual media has peaked. As the world becomes more digital, it is becoming more hands free and automated. Screens are being replaced with voice experiences. Your brand voice and sounds create an intimate relationship with people, guiding them through interactions and informing them about the qualities of your brand.
We translate brand personality into sonic identity that relates to people. We humanize experiences with branded audio that makes a lasting emotional impression.
SONIC BRANDING FOR TODAY
Sonic Signatures has proven experience creating sonic identities for both leading brands and small companies. Our UX sounds create deeper enjoyment and efficiency for best in class devices including smart phones, voice assistant speakers, dash cameras and premium headphones.
WE SPECIALIZE IN FINDING YOUR BRAND'S AUTHENTIC VOICE
We create a flexible system of branded audio that improves recognition, engagement, and memorability.
Strategy that stands out in market and from competition
Guidelines for effective use across all touchpoints
Whether its in an advertisement, podcast or device, we bring personality to life in a voice that speaks to the desired audience.
Voice character profile
We strengthen experiences through sounds that boost efficiency, enjoyment, and confidence.
Custom UX / UI sounds that become part of brand identity
Live event music and sounds tailored to the experience
Amazon Alexa - Audio Logo
Agency: Hambone Collective
Opportunity: Hambone Collective animated the Amazon Alexa logo to be used throughout the company's online video presence. To play with the visual logo, a strong audio identity was needed that was immediately recognizable as Alexa.
Design: Alexa's invocation sound, a two note leap, was identified as the most recognizable Alexa sound. The original two note leap was created using a monophonic sound source. To create a livelier sound with a wider color pallet, Sonic Signatures layered additional sounds with rich harmonics onto the original. A reverse into the first note, whoosh and a reverberant tail were added to synchronize with the animation.
Performance: The animated logo is being rolled out through Alexa’s online video presence, including YouTube, tutorial videos, and live event streaming.
When creating a logo reveal for a well-known brand, it's paramount that it's approached with intentionality...everything must be considered. Sonic Signatures brought the strategy and purpose we needed to exceed the expectations of the client and to create something truly unique for them.
—Justin Boh, Creative Director, Hambone