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STAND OUT WITH
AUDIO BRANDING

Sonic Branding, Audio Logo, UX Audio, UI Audio
Sonic Branding, Audio Logo, UX Audio, UI Audio
Sonic Branding, Audio Logo, UX Audio, UI Audio
Sonic Branding, Audio Logo, UX Audio, UI Audio

CONTACT US

WIN THE ATTENTION ECONOMY

 

According to Forbes, people are bombarded by 6,000 advertisements a day. The vast majority of these messages are ignored or forgotten within seconds. To be successful it is critical for brands to get attention and make a lasting impression. 

Sonic Branding, Audio Logo, UX Audio, UI Audio
SONIC BRANDING
Sonic Signatures Studio, Sonic Branding, Audio Logo, UX Audio, UI Audio

WHAT IS
SONIC BRANDING?

 

 

Sonic branding is to the ear, what visual branding is to the eye. 


It is a system of music, sound and voice that represents a brand across touchpoints. Whenever it is heard, a consumer recognizes it and it is top of mind when seeking a product or service.

Our Services

SONIC BRANDING

​A sonic identity creates consistency across touchpoints for faster recognition and attribution.

 

  • TVC / Radio

  • Social Videos

  • YouTube

  • Customer Service Line

  • Smart Phone Apps

  • Voice Assistants

  • Meetings and Events

VOICE EXPERIENCE

Voice casting, directing and recording for advertisements, smart speakers, apps and more. 

  • Identifies the voice profile(s) that resonate with your core consumer

UX AUDIO

UX sounds guide users through apps, voice assistant speakers, appliances, headphones, and more. 

  • Branded interaction sounds create deeper enjoyment and brand equity.

TRUSTED
BY
LEADING
BRANDS

Jon Brennan - Sonic Signatures
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Jon Brennan

Founder / Music Composer

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WHO WE ARE

As your audio partner we are committed to exceptional service and quality. 

SEan Beeson - Sonic Signatures
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Sean Beeson

Audio Designer

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Experience
WORK

Fireball Whiskey

Audio Logo Full

 

Audio Logo Short

 

Radio Ad

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Opportunity: FireBall wanted to be the drink of choice, however it struggled with memorability. To get people’s attention and having staying power, the brand needed a sonic logo that was disruptive and broke the rules of traditional advertising. The Fireball brand serves to Ignite the night or occasion with unexpected mischief. 



Design: A three part sonic logo connects the Dragon Man character to Fireball.  In the beginning, notes slide into pitch to get attention. Next, a choir plays over the Dragon Man’s voice creating a heavenly juxtaposition.  The sonic logo ends with a a three note mnemonic that memorializes the syllables in Fireball.


Performance: A first in sonic branding, the sonic logo played four times in its debut streaming radio ad.  The Australian radio ad used the sonic logo as the comedic center of the narrative.  The ad was so successful it was immediately adapted to three additional countries.  
 

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CLEVELAND

CONTACT US

Cleveland, OH

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