BRANDED AUDIO AS UNIQUE AS YOUR CONSUMERS
SOUND IS THE EMOTIONAL CONNECTION WITH YOUR AUDIENCE
Visual media has peaked. As the world becomes more digital, it is becoming more handsfree and automated. Screens are being replaced with voice experiences. Your brand voice and sounds create an intimate relationship with people, guiding them through interactions and informing them about the qualities of your brand.
We translate brand personality into sonic identity that relates to people. We humanize experiences with branded audio that makes a lasting emotional impression.
SONIC BRANDING FOR TODAY
Sonic Signatures has proven experience creating sonic identities for both leading brands and small companies. Our UX sounds create deeper enjoyment and efficiency for best in class devices including smart phones, voice assistant speakers, dash cameras and premium headphones.
WE SPECIALIZE IN FINDING YOUR BRAND'S AUTHENTIC VOICE
We create a flexible system of branded audio that improves recognition, engagement, and memorability.
Strategy that stands out in market and from competition
Guidelines for effective use across all touchpoints
Whether its in an advertisement, podcast or device, we bring personality to life in a voice that speaks to the desired audience.
Voice character profile
We strengthen experiences through sounds that boost efficiency, enjoyment, and confidence.
Custom UX / UI sounds that become part of brand identity
Live event music and sounds tailored to the experience
Union Home Mortgage — Sonic Branding, Audio Logo
Agency: Dix & Eaton
Union Home Mortgage Promises Kept
Union Home Mortgage
Opportunity: Competition is fierce for mortgage lenders in today’s pandemic housing boom. With fifty years of industry heritage and a national footprint, Union Home Mortgage needed a way to stand out and establish their leadership.
Design: An audio logo offered UHM a single solution to create distinction over their competition and grow awareness with consumers. The modern design of UHM’s audio logo evokes their technological innovation and leadership in the industry. The five note melody and spoken brand name strengthen the brands memorability and affinity.
Performance: The audio logo was first released in a series of TV and radio advertisements across eight new and all existing U.S. markets. As one of a select few lenders with an audio brand, UHM will be top of mind when buyers are looking to refinance or purchase a home.
While we have strong brand attributes visually, we also wanted something audible, so when a consumer heard it they'd say, ‘That’s Union Home Mortgage.’ Our effective audio logo balances the forward-thinking, technology driven aspect of our business with the warmth that our Partners provide to their customers. We’re excited to see where this brand asset takes us.
—Cindy Flynn, Chief Marketing and Communications Officer, Union Home Mortgage