STAND OUT WITH
AUDIO BRANDING
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WIN THE ATTENTION ECONOMY
According to Forbes, people are bombarded by 6,000 advertisements a day. The vast majority of these messages are ignored or forgotten within seconds. To be successful it is critical for brands to get attention and make a lasting impression.
WHAT IS
SONIC BRANDING?
Sonic branding is to the ear, what visual branding is to the eye.
It is a system of music, sound and voice that represents a brand across touchpoints. Whenever it is heard, a consumer recognizes it and it is top of mind when seeking a product or service.
SONIC BRANDING
A sonic identity creates consistency across touchpoints for faster recognition and attribution.
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TVC / Radio
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Social Videos
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YouTube
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Customer Service Line
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Smart Phone Apps
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Voice Assistants
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Meetings and Events
VOICE EXPERIENCE
Voice casting, directing and recording for advertisements, smart speakers, apps and more.
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Identifies the voice profile(s) that resonate with your core consumer
UX AUDIO
UX sounds guide users through apps, voice assistant speakers, appliances, headphones, and more.
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Branded interaction sounds create deeper enjoyment and brand equity.
TRUSTED
BY
LEADING
BRANDS
Fireball Whiskey
Sonic Logo Full
Sonic Logo Short
Debut Radio Ad
Opportunity: Even though Fireball is a well loved brand, it often struggles with memorability. To get people's attention and make a lasting impression, the brand wanted a sonic logo that was evocative as the Dragon Man himself.
Design: A three part sonic logo connects the Dragon Man character to Fireball. In the beginning, notes slide into pitch to get attention. Next, a choir plays over the Dragon Man’s voice creating a heavenly juxtaposition. The sonic logo ends with a three note mnemonic that memorializes the syllables in Fireball.
Performance: A first in sonic branding, the sonic logo played four times in its debut streaming radio ad. The Australian radio ad used the sonic logo as the comedic center of the narrative. The ad was so successful it was immediately adapted to three additional countries.
When we approached Sonic Signatures we had a short timeline and a big request to help break through the noise of traditional advertising. We needed a sonic logo that would bring to life Fireball's unique character in a way that was both authentic to the brand yet disruptive to the medium. Sonic Signatures embraced our brand guidance, translated it into a unique audio identity that captures Fireball's essence, and did so on record timing. We’re excited to see how the new signature ignites our results across our creative toolkit!
—Danny Suich, Global Brand Director - Fireball
CLEVELAND
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Cleveland, OH