CABVI - Audio Logo - Music Play button

 

Opportunity:  The Cincinnati Association for the Blind and Visually Impaired updated its visual branding to a modern logo featuring the acronym CABVI.  Sonic Signatures was asked to create an audio logo to identify CABVI to its client base for stronger brand recognition and identity.  

 

Design:  A five note melody was chosen to embody the acronym. A small chorus sung the letters to further reinforce the new name and represent CABVI’s impact in people’s lives.  The melody ends in a strong leap up, accented by a glockenspiel to represent the brand mission of “brighter futures”. 

 

Performance: The audio logo is being rolled out in new TV commercial campaign and progressively across CABVI listening services.

Jon and the team at Sonic Signatures took the time to understand the brand, its values and its visual identity. And, most importantly, they listened to us and our vision for the brand. The result was a true collaboration that delivered a versatile audio brand element. Both client and agency are very pleased with the process and the end product.

— Tim Hogan, VP, Executive Creative Director, Brandience

WE SPECIALIZE IN FINDING YOUR BRANDS AUTHENTIC VOICE

  • Creation of sonic guidelines that reinforce brand attributes

  •  Methodology to effectively use sound across all user experiences and digital assets

  • Optimization of search in voice and sound applications

  • Audio Logo 

  • Brand music themes

  • Sound sets for navigation and UX 

  • Custom audio and voice casting for Alexa skills and Google actions

  • Experiential audio activations

  • Music playlist curation 

  • Event audio and music

  • Podcast branding & advertising

  • Voice branding

  • VO recording

  • Earcons

  • Audio AR / VR

CABVI - Audio Logo

Play Sample

Opportunity:  The Cincinnati Association for the Blind and Visually Impaired updated its visual branding to CABVI.    They needed, however, a way to share the new name with their clients.  Sonic Signatures was asked to create an audio logo to communicate the new acronym for stronger brand recognition and identity.  

 

Design:  A five note melody was chosen to embody the acronym.    A small chorus sang the letters to further reinforce the new name and represent CABVI’s impact in people’s lives. The melody ends in a strong leap up, accented by a glockenspiel to represent the brand mission of “brighter futures”.  

 

Performance: The audio logo is being rolled out in new TV commercial campaign and progressively across CABVI listening services.  

Jon and the team at Sonic Signatures took the time to understand the brand, its values and its visual identity. And, most importantly, they listened to us and our vision for the brand. The result was a true collaboration that delivered a versatile audio brand element. Both client and agency are very pleased with the process and the end product.

— Tim Hogan, VP, Executive Creative Director, Brandience

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