BRANDED AUDIO AS UNIQUE AS YOUR CONSUMERS
SOUND IS THE EMOTIONAL CONNECTION WITH YOUR AUDIENCE
Visual media has peaked. As the world becomes more digital, it is becoming more handsfree and automated. Screens are being replaced with voice experiences. Your brand voice and sounds create an intimate relationship with people, guiding them through interactions and informing them about the qualities of your brand.
We translate brand personality into sonic identity that relates to people. We humanize experiences with branded audio that makes a lasting emotional impression.
SONIC BRANDING FOR TODAY
Sonic Signatures has proven experience creating sonic identities for both leading brands and small companies. Our UX sounds create deeper enjoyment and efficiency for best in class devices including smart phones, voice assistant speakers, dash cameras and premium headphones.
WE SPECIALIZE IN FINDING YOUR BRAND'S AUTHENTIC VOICE
We create a flexible system of branded audio that improves recognition, engagement, and memorability.
Strategy that stands out in market and from competition
Guidelines for effective use across all touchpoints
Whether its in an advertisement, podcast or device, we bring personality to life in a voice that speaks to the desired audience.
Voice character profile
We strengthen experiences through sounds that boost efficiency, enjoyment, and confidence.
Custom UX / UI sounds that become part of brand identity
Live event music and sounds tailored to the experience
Keep Truckin — UX Audio, Product Sonification
Actionable Alert — Distracted Driving
Informative Alert — Hard Braking
Time Interval — Hours of Service
Opportunity: KT is the industry leader in fleet management with a 400k+ vehicle network. Their new advanced AI Dashcam detects unsafe driving behavior and warns the driver with audible alerts. A range of notification sounds were needed including high alert, actionable events such as speeding and close following to after the fact informative events such as hard breaking and accelaration. Time based notifications included oil changes to hours of service violations.
Design: 60 alerts were divided into 5 category sounds based on the type of notification. The psychology of sound shape was used to signify the action intended and immediacy required. A distinctive tonality for the dashcam was created to fit into automobile category of sound.
“Sonic Signatures did an excellent job in designing the in-cab audio experience for the KeepTruckin AI Dashcam. The in-depth planning and seamless execution of the notification system was vital in ensuring the real time audible alerts for critical driving events enhances driver safety rather than degrading it. Unlike any other on the market, we were able to create a balanced sound design that positively impacts a driver’s performance, which ultimately leads to making our roads safer for everyone.”
—Prateek Bansal, Director of Product Management