
CASE STUDY
AMPLIFYING AWARENESS:
THE SOUND STRATEGY BEHIND HYQVIA'S LAUNCH
CLIENT: Syneos Health
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SERVICES: VO Production, Custom Music, Sound Design
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HyQvia, a groundbreaking treatment for CIDP, launched with two television commercials designed to introduce the brand and its tagline: “Say Hi to HyQvia.” Custom music and sound design played a critical role in enhancing the storyline and drawing attention to the brand tagline.
APPROACH:
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Setting and Tone: Each ad's custom score and instrumentation reflected its unique setting and positive tone.
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Calling attention to the tagline: As “Say Hi to HyQvia” appeared on screen, the music swelled with an accentuated note, ensuring the brand name resonated emotionally and audibly.
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Tonal Transitions: During the disclaimer section, the music shifted to a neutral, balanced tone, emphasizing clarity without distracting from the critical information.
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Sound Effects: Subtle, lifelike sound effects underscored key on-screen actions, enhancing the realism and immersiveness of the ads.
RESULTS: The two ads launched Hyqvia's awareness nationally as the new breakthrough treatment for CIPD. The custom music and sound design boosted recall of the brand name, enhanced emotional engagement, and delivered a polished, memorable viewing experience.