SOUND CRAFTED
WITH
PURPOSE
CASE STUDY
AMPLIFYING AWARENESS:
THE SOUND STRATEGY BEHIND HYQVIA'S LAUNCH
CLIENT: Syneos Health
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SERVICES: VO Production, Custom Music, Sound Design
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HyQvia, a groundbreaking treatment for CIDP, launched with two television commercials designed to introduce the brand and its tagline: “Say Hi to HyQvia.” Custom music and sound design played a important role in enhancing the storyline and drawing attention to the brand tagline.
APPROACH:
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Setting and Tone: Each ad’s custom score and sound design enriched the ambiance and tone of its unique setting.
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Calling attention to the tagline: Custom music was dynamically built around the tagline 'Say Hi to HyQvia,' ensuring it stood out and resonated emotionally.
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Tonal Transitions: During the disclaimer section, the music shifted to a neutral, balanced tone, emphasizing clarity without distracting from the critical information.
RESULTS: The two ads launched Hyqvia’s national awareness as the breakthrough treatment for CIDP. The custom music and sound design drew attention to the brand name and enhanced emotional engagement, delivering a polished and memorable viewing experience.