CLIENT: Syneos Health

​

SERVICES: VO Production, Custom Music, Sound Design

​

HyQvia, a groundbreaking treatment for CIDP, launched with two television commercials designed to introduce the brand and its tagline: “Say Hi to HyQvia.” Custom music and sound design played a critical role in enhancing the storyline and drawing attention to the brand message.

 

APPROACH

• Setting and Tone: Each ad's custom score and instrumentation reflected its unique setting and positive tone.

• Calling attention to the tagline: As “Say Hi to HyQvia” appeared on screen, the music swelled with an accentuated note, ensuring the brand name resonated emotionally and audibly.

• Tonal Transitions: During the disclaimer section, the music shifted to a neutral, balanced tone, emphasizing clarity without distracting from the critical information.

• Sound Effects: Subtle, lifelike sound effects underscored key on-screen actions, enhancing the realism and immersiveness of the ads.