CLIENT: Henkel

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SERVICES: Sonic Branding, VO Production, Sound Design

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CHALLENGE
Combat, the #1 insect bait, faced growing competition from “natural” alternatives. To maintain leadership, the brand needed to reinforce its positioning as the strongest and most effective solution.

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Combat’s identity centers around strength, clarity, and action, with a confident, hero-like brand voice. 

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SOLUTION
To reflect the brand’s bold personality, Sonic Signatures created a sonic logo built on powerful percussion and a seven-note melody that memorializes the tagline - "Reclaim your home with Combat." 

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• A punchy intro commands attention and immediately sets the tone

• A strong outro reinforces brand recall and leaves an emotional impression

 

RESULT

Combat debuted its new sonic identity in its first national broadcast TV campaign, introducing a confident and consistent brand sound that enhances recognition and reinforces its position as the most effective solution in the category.

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