BREAK THROUGH
THE ATTENTION BARRIER
WITH SONIC BRANDING
CASE STUDY
RECLAIMING LEADERSHIP THROUGH SOUND
COMBAT'S SONIC BRANDING LAUNCH
CLIENT: Henkel
SERVICES: Sonic Branding, VO Production, Sound Design
CHALLENGE
Combat, the #1 insect bait, faced growing competition from “natural” alternatives. To maintain leadership, the brand needed to reinforce its positioning as the strongest and most effective solution.
Combat’s identity centers around strength, clarity, and action, with a confident, hero-like brand voice.
SOLUTION
To reflect the brand’s bold personality, Sonic Signatures created a sonic logo built on powerful percussion and a seven-note melody that memorializes the tagline - "Reclaim your home with Combat."
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A punchy intro commands attention and immediately sets the tone
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A strong outro reinforces brand recall and leaves an emotional impression
RESULT
Combat debuted its new sonic identity in its first national broadcast TV campaign, introducing a confident and consistent brand sound that enhances recognition and reinforces its position as the most effective solution in the category.
Jon and his team just get it. From the start, they brought a mix of creativity, strategy, and musical inclination. The final product was clever, powerful and on-brand. It was one of those ideas that feels so right, it’s hard to imagine it any other way.
They’re thoughtful, collaborative, and just plain nice. I’d team up with them again in a second.
- Dan Rapp, Creative Director - Upstream 360
