CLIENT: Henkel

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SERVICES: VO Production, Custom Music, Sound Design

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Combat’s 2023 and 2024 TV campaigns needed to stand out in a competitive market while guiding viewers from frustration to confidence. Custom music set the tone by reflecting the stress of pest problems in the opening, then transitioning to uplifting, heroic brass as the product was revealed. This emotional shift reinforced Combat’s role as a trusted solution, making the ads both memorable and impactful.

 

RESULTS:

The strategic use of music not only enhanced the emotional resonance of the ads but also reinforced Combat’s position as the trusted solution for pest control, leaving viewers with a sense of relief and confidence.