BREAK THROUGH
THE ATTENTION BARRIER
WITH SONIC BRANDING
CASE STUDY
TRANSFORMING A NOTIFICATION SOUND
INTO A MODERN SONIC IDENTITY
CLIENT: Amazon Alexa
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AGENCY: Moonbuggy
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SERVICES: Sonic Branding
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To expand Amazon Alexa’s presence across visual platforms— including YouTube and live events — the logo would be animated for the first time. As an audio-first platform, it was essential to pair this animation with a distinctive audio logo that seamlessly connected to the device experience.
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APPROACH: Sonic Signatures identified Alexa’s device invocation sound as its most recognizable audio cue. By enhancing the original monophonic tone with layered, harmonic elements, we created a modern, cohesive sonic identity that reinforces brand recognition across both audio and visual channels.
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When creating a logo reveal for a well-known brand, it's paramount that it's approached with intentionality...everything must be considered. Sonic Signatures brought the strategy and purpose we needed to exceed the expectations of the client and to create something truly unique for them.
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—Abe Moreno, Founder CEO, Moonbuggy
